To overcome this, the EEF have outlined four actions that unite people for the change:
- Unite views and values
- Unite knowledge and understanding
- Unite skills and techniques
- Unite implementation process
In doing so, the society is well considered, communicated with, and a shared understanding is developed. It would appear getting everyone on the starting line ‘united’ is the key to successful implementation, but a question remains: does everyone need to be on the starting line at the same time?
Does everyone need to be on the starting line ‘united’?
Although there is no denying the power of ‘uniting’ for change, there is much research to suggest that an adoption of a new idea may not happen simultaneously in a social system; rather it is a process whereby some people are more apt to adopt the innovation than others (LaMorte, 2019).
This certainly was the case when implementing a writing approach: some were excited for change and others sceptical, needing to see benefits before fully united in the change. On reflection, I wonder whether there was more that could have been done for these adopters: more shared discussion, more communication, more exploration of ‘why’ it mattered – ‘probably’ is the answer. Yet a year later, and those who provided the most resistance to the changes are now the biggest advocates.
In practise, the answer to the question ‘does everyone need to be on the starting line at the same time?’ would suggest not. Vitally however, everyone must be in the race! By uniting views and values; knowledge and understanding; skills and techniques; and the implementation process you can fundamentally create a society with an improving climate for change.
In its simplest terms, this means doing a good job of implementing something useful increases the chances of being able to implement new approaches in the future (EEF, 2024)